Our Story

I didn't set out to build a skincare brand. I'd been using a silicone-based gel - the kind commonly used in wound and scar care - and noticed something unrelated to what it was meant for. My skin felt different. Softer. Smoother. Like it had been cared for overnight, without me doing anything differently.

That noticing became curiosity. Silicone has been used in skincare for decades because of one well-understood effect: it forms a breathable layer on the skin's surface that helps reduce moisture loss. It's the same principle behind the wrinkle patches many people already know - but patches only cover a small, fixed shape, they can lift or peel overnight, and they leave marks behind on skin and pillow alike.

So I set out to build something different: a formulation made specifically for full face and neck use, developed around that same silicone science, without needing a shaped patch to deliver it. Beauty Sleep Gel isn't a repurposed treatment - it's a new cosmetic formulation, developed for exactly this purpose, and tested for safety before it ever reached a single customer.

It's not designed to change your skin permanently overnight. It's designed to be one small, considered step at the end of the day - something that helps skin feel smoother and more cared for by morning, as part of a routine that's easy enough to actually keep.

That's the whole idea behind Wrinkl Co.: quiet, nightly rituals, built on ingredients and science that actually make sense.

Designed in New Zealand. Made for the ritual, every night.